
Digital Marketing Team Lead
1 week ago
About the Role
We are seeking a seasoned Digital Marketing Team Lead to spearhead our SEO and social media campaigns. The ideal candidate will have at least 5 years of experience in SEO and paid search specialist roles, with a proven track record of success.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive business growth.
- Build and manage high-performing teams to deliver results-driven campaigns.
- Conduct ongoing keyword research to identify new opportunities and optimize existing ones.
- Analyse data and metrics to inform decision-making and achieve maximum ROI.
- Collaborate with cross-functional teams to drive content creation and programming initiatives.
- Implement link building strategies and ensure adherence to SEO best practices.
- Recommend improvements to website architecture, content, and linking to enhance SEO performance.
Requirements:
- Proven expertise in PPC skills, optimisation techniques, and bid management.
- Experience in display and remarketing advertising.
- Knowledge of affiliate marketing principles.
- Strong copywriting skills for writing engaging content and reports.
- Proficiency in Google Analytics and SEO principles.
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