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Search Engine Marketing Manager

1 week ago

Saddar Town, Pakistan IBG consulting Full time
About This Role

This Search Engine Marketing Manager position involves leading our digital marketing strategy at IBG Consulting.

Responsibilities
  • Design and execute tests to improve ROI in Google AdWords and Facebook campaigns.
  • Monitor website analytics and track the performance of PPC and Facebook ads.
  • Manage campaign expenses, estimate costs, and reconcile discrepancies.
  • Enhance ad copy and landing pages for paid search engine marketing and Facebook conversion campaigns.
  • Carry out ongoing paid keyword research and optimisation.
  • Analyse competitor advertising strategies.
Requirements
  • Proven experience in SEM and Facebook Ads.
  • Understanding of performance marketing, conversion, and online customer acquisition.
  • Knowledge of the latest search engine marketing trends and best practices.
  • Experience with website analytics tools.
  • Strong analytical skills and experience generating SEM reports.
  • Familiarity with A/B and multivariate testing.