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Advertising Performance Analyst
2 days ago
About the Job
">- Analyze data from Amazon PPC and DSP campaigns to identify trends and opportunities.
- Design and evaluate experiments to optimize advertising performance.
- Monitor key product metrics and identify areas for improvement.
- Create and maintain models and dashboards on Power BI to visualize and analyze data.
- Use Amazon Marketing Cloud to pull queries and analyze results of combined PPC and DSP campaigns.
- Translate business questions into SQL queries and build data pipelines through Power Automate.
- Bachelor's degree in Computer Science or related field.
- 2-5 years' experience in a data analyst role, with bonus for experience in digital marketing, PPC, or DSP.
- Expert-level proficiency in SQL, Excel, and statistical analysis tools, including Power BI and Quicksight.
- Adept at querying, analyzing results using statistical techniques, report writing, and presenting findings.
- Quick learner, analytical thinker, and ability to rapidly acquire and apply technical skills under tight deadlines.
- Excellent English communication skills, both written and verbal.
- Preferred experience analyzing PPC and search advertising products on multiple ecommerce marketplaces and Amazon Web Services.
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