Digital Advertising Specialist
2 days ago
The role of a Digital Advertising Specialist involves managing and optimizing ad campaigns to drive website traffic and generate leads.
Main Responsibilities:
- Develop and execute comprehensive ad strategies across Google Ads and Facebook Ads platforms.
- Collaborate with the marketing team to define target audience segments and set campaign objectives.
- Analyze and identify the most effective digital channels and ad formats for each campaign.
- Design, launch, and monitor advertising campaigns on Google Ads and Merchant Center, ensuring optimal performance.
- A/B test ad creatives, copy, and landing pages to enhance campaign effectiveness.
- Regularly review and optimize campaigns to meet key performance indicators (KPIs) and ensure alignment with business goals.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 1-2 years of experience in a similar role, preferably as a Google Ads Specialist.
- Expertise in managing and optimizing Google Ad campaigns, including keyword research and ad copywriting.
- Strong analytical skills, with the ability to identify trends and insights from data analysis.
- Excellent communication and teamwork skills, with the ability to collaborate effectively with cross-functional teams.
- Familiarity with Google Analytics and other relevant tools is highly desirable.
What We Offer:
A dynamic work environment that encourages innovation and growth. Collaborative teams that foster open communication and knowledge sharing. Opportunities for professional development and continuous learning. A competitive compensation package that reflects individual performance and contributions.
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