Digital Strategy Manager

1 week ago

Karachi, Sindh, Pakistan beBeeDigital Full time 9,000,000 - 12,000,000
Job Description:

This role involves planning and executing comprehensive digital marketing strategies, managing cross-channel campaigns, optimizing digital media investments, and measuring their impact.

The ideal candidate will have experience in developing and implementing digital marketing initiatives, including websites, micro-sites, social media, and customer portals.

  • Develop and implement digital marketing initiatives to drive customer engagement and brand activation.
  • Manage affiliate/cluster digital activities within allocated budgets and strive for coherence, investment efficiency, and cross-portfolio synergies.
Key Responsibilities:
  • Direct, establish, and control the delivery of cross-channel digital solutions using available tools and solutions.
  • Evaluate the timely delivery of integrated customer engagement implementation, ensuring content messaging is compliant and aligned with sales strategies and industry regulations.
  • Establish recommendations to enhance digital marketing infrastructure and capabilities to amplify customer engagement and brand activation.
Digital Media Planning:
  • Partner with media planning agencies to ensure brand teams have a strong digital media mix across all channels.
  • Identify opportunities to drive efficiencies in marketing spending and new opportunities to accelerate brand growth.
Impact Measurement And Digital Effectiveness Measurement:
  • Establish KPIs, reporting mechanisms, ROI calculation, and success determinants.
  • Evaluate digital activities performance by collaborating with internal resources and external services to develop dashboards for monitoring and reporting measurements periodically.
Required Skills And Qualifications:
  • Business degree with specialization in Marketing or Media sciences; additional certification in Digital marketing/IT would be an advantage.
  • 2-3 years of relevant experience; preferably digital marketing experience in FMCG/consumer health.
  • In-depth knowledge of current digital trends and experience with SEO and SEM strategy and keyword research.
  • Social media savvy with a passion for staying on top of trends and a strong sense of creativity, imagination, and innovation.
  • Excellent interpersonal skills with the ability to collaborate with other departments.
  • Thorough knowledge of various social media platforms and best practices and ability to analyze consumer metrics, reports, and trends.
  • Strong project management skills.
  • Analytical mind with a passion for measuring data and understanding of website analytics tools.
Benefits:
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
Seniority level
  • Associate
Employment type
  • Full-time
Job function
  • Marketing
  • Hospitals and Health Care

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