Digital Analytics Associate Role

7 hours ago


Lahore, Punjab, Pakistan British American Tobacco Full time
Job Description

We are seeking a skilled Digital Analytics Associate to join our team in Lahore. The ideal candidate will possess excellent analytical skills, a keen eye for detail, and the ability to work effectively in a collaborative environment.

  • About Us

British American Tobacco (BAT) is a leading tobacco company that is transforming its business to become a global consumer goods leader. Our vision is to reduce the health impact of our industry and make a positive difference in society.

The Job

You will be responsible for collecting data from various sources, developing reports, and working closely with the Digital Analytics team to uncover data-driven insights that boost team productivity and efficiency.

Your Key Responsibilities
  • Provide continuous, objective, relevant information, and analysis to bring about end-to-end consumer journey evaluations.
  • Accountable for delivering reports on time, as per the identified analytics framework.
  • Collate data across past campaigns and industry benchmarks to inform digital important metric setting.
  • Work closely with Activation, IDT, Media agencies & Technical agencies to ensure the availability & accuracy of digital data.
  • Track performances & Analyse data for different brands and formats using various digital tools.
  • Provide analysis and consolidation of all Digital Analytics, including website, social media, campaigns, system monitoring, surveys, dashboards, etc.
  • Drive improvements of current data & constantly explore new data sources/analytics tools.
What We Offer
  • A market-leading annual performance bonus (subject to eligibility).
  • A range of benefits that varies by country, including diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
  • Access to online learning platforms and personalized growth programs to nurture your leadership skills.
  • An opportunity to work in a transformative environment that prioritizes continuous improvement.


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