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Digital Sales Specialist
3 days ago
Persuading clients to purchase advertising space or time requires a combination of persuasion and negotiation skills.
To achieve this, it's essential to identify the individuals responsible for controlling the advertising budget within target organisations and establish contact with them.
The key to success lies in effectively communicating the benefits of your medium, supported by statistics on readership or viewing figures.
Once the value proposition is clear, you can present a competitive price and negotiate accordingly.
Securing the deal and accurately recording the details are critical steps in the sales process.
Key Requirements- A good telephone manner is crucial for building rapport with potential clients.
- Confidence and an outgoing personality enable effective relationship-building.
- Diplomacy and patience are necessary for navigating complex negotiations.
- The ability to work under pressure and meet targets is vital for achieving sales goals.
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