
Mobile User Acquisition Expert
3 days ago
Elevate Your Career as a Mobile User Acquisition Expert
About the OpportunityWe are looking for a highly skilled and experienced Mobile User Acquisition Specialist to drive our user acquisition and monetization efforts across Android and iOS platforms. The ideal candidate will have deep expertise in Google Ads (UAC) and Apple Search Ads, with a proven track record of scaling user acquisition budgets while achieving high ROAS and revenue growth through in-app ads, in-app purchases, and subscriptions.
The successful candidate will be responsible for managing and scaling Google Ads (UAC) and Apple Search Ads campaigns, creating and optimizing targeted campaigns, driving full-funnel growth, analyzing key metrics, conducting ASO, working closely with cross-functional teams, running experiments, monitoring competitor activity, and ensuring policy compliance.
Key Requirements:
- 3–5+ years of experience in performance marketing, ASO, or mobile user acquisition roles.
- Demonstrated success in scaling user acquisition spend (6–7 figures) with positive ROAS, especially across Google Ads and Apple Search Ads.
- Experience with freemium app monetization, especially optimizing IAP or subscriptions.
- Proficiency with Google Ads (UAC) and Apple Search Ads.
- Knowledge of ASO tools, analytics platforms, and attribution tools.
- Understanding of mobile growth KPIs including ROAS, LTV, CPA, CPI, CAC, retention, paywall conversion rate, and churn rate.
- Strong ability to build performance-focused creative briefs and communicate insights with cross-functional teams.
- Self-motivated, growth-oriented, and comfortable taking ownership.
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