
Mobile Growth and Monetization Specialist
4 days ago
Become a Key Player in Mobile Growth and Monetization
About the JobWe are seeking a talented and experienced Mobile Growth and Monetization Specialist to drive our user acquisition and monetization efforts across Android and iOS platforms. The ideal candidate will have deep expertise in Google Ads (UAC) and Apple Search Ads, with a proven track record of scaling user acquisition budgets while achieving high ROAS and revenue growth through in-app ads, in-app purchases, and subscriptions.
The successful candidate will be responsible for managing and scaling Google Ads (UAC) and Apple Search Ads campaigns, creating and optimizing targeted campaigns, driving full-funnel growth, analyzing key metrics, conducting ASO, working closely with cross-functional teams, running experiments, monitoring competitor activity, and ensuring policy compliance.
Key Skills and Qualifications:
- Deep understanding of mobile growth KPIs including ROAS, LTV, CPA, CPI, CAC, retention, paywall conversion rate, and churn rate.
- Strong ability to build performance-focused creative briefs and communicate insights with cross-functional teams.
- Self-motivated, growth-oriented, and comfortable taking ownership.
- Proven ability to identify, implement, and enforce compliance best practices in ad creatives, store listings, landing flows, and campaign structures.
- Ability to optimize user acquisition campaigns based on ARPU / ARPAU and retention-monetization balance.
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