Digital Marketing Specialist

2 days ago


Saddar Town, Pakistan beBeeDigital Full time
Job Opportunity

As a key member of our team, you will play a pivotal role in driving maximum ROI for Google AdWords and Facebook campaigns.

Key Responsibilities
  • Uncover insights and trends by analyzing data from test executions, enabling informed optimization decisions
  • Monitor and report website analytics, PPC, and Facebook ad performance to identify areas for improvement
  • Ensure campaign expenses are managed effectively, estimating monthly costs and reconciling discrepancies to maintain financial discipline
  • Enhance paid search engine marketing campaigns and Facebook conversion campaigns through optimized copy and landing pages
  • Conduct ongoing keyword discovery, expansion, and optimization to maximize campaign effectiveness
  • Research and analyze competitor advertising strategies to stay ahead in the market
Requirements

To succeed in this role, you will require:

  • Proven expertise in SEM and Facebook Ads
  • Experience handling multiple international campaigns, preferably with a focus on the UAE region
  • Strong understanding of performance marketing, conversion, and online customer acquisition principles
  • Up-to-date knowledge of the latest trends and best practices in search engine marketing
  • Proficiency in website analytics tools and ability to generate insightful reports
  • Familiarity with A/B and multivariate experiments to inform data-driven decision making


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