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2 days ago
As a key member of our team, you will play a pivotal role in driving maximum ROI for Google AdWords and Facebook campaigns.
Key Responsibilities- Uncover insights and trends by analyzing data from test executions, enabling informed optimization decisions
- Monitor and report website analytics, PPC, and Facebook ad performance to identify areas for improvement
- Ensure campaign expenses are managed effectively, estimating monthly costs and reconciling discrepancies to maintain financial discipline
- Enhance paid search engine marketing campaigns and Facebook conversion campaigns through optimized copy and landing pages
- Conduct ongoing keyword discovery, expansion, and optimization to maximize campaign effectiveness
- Research and analyze competitor advertising strategies to stay ahead in the market
To succeed in this role, you will require:
- Proven expertise in SEM and Facebook Ads
- Experience handling multiple international campaigns, preferably with a focus on the UAE region
- Strong understanding of performance marketing, conversion, and online customer acquisition principles
- Up-to-date knowledge of the latest trends and best practices in search engine marketing
- Proficiency in website analytics tools and ability to generate insightful reports
- Familiarity with A/B and multivariate experiments to inform data-driven decision making
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