Digital Marketing Lead

1 day ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
Job Description

We are seeking a skilled Digital Marketing Manager to join our team. The ideal candidate will have experience in implementing marketing campaigns and executing plans to generate B2B leads.

The successful candidate should have expertise in digital advertising, keyword research, and lead generation from global markets. Leadership qualities and team management experience are essential for this role.

Key Responsibilities:

  • Maintain and monitor keyword bids, account budgets, impression share, quality score, and other key metrics.
  • Launch and optimize PPC campaigns.
  • Monitor budgets and oversee search platform accounts.
  • Track KPIs and produce reports for management.
  • Provide recommendations and strategies for keyword opportunities, campaign structuring, targeting, display networks, and paid search alignment with client goals.
  • Adjust bids to improve ROI.
  • Assess performance through KPIs and identify issues.
  • Manage client reporting on metrics, goals, and revenue.
  • Plan and execute digital marketing strategies across SEO/SEM, email marketing, social media, affiliate marketing, and PPC campaigns, reporting results to management.
  • Implement social media account structures and oversee all company social media accounts.
  • Manage email marketing and paid media campaigns on platforms like Google, Bing, LinkedIn, and Facebook.
  • Conduct conversion testing and collaborate with sales on lead qualification and marketing-to-sales processes.
  • Create landing pages, improve online content, and monitor SEO and Google Analytics metrics.
  • Develop inbound marketing plans, research competitors, and suggest project improvements.
  • Measure and report on campaign performance against ROI and KPIs.
  • Monitor marketing tools such as Google Analytics, Webmaster Tools, Google My Business, Bing Places, and Google AdWords to optimize website performance and suggest improvements.

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