Ad Creative Specialist

1 week ago

Rawalpindi Cantonment, Pakistan beBee Careers Full time
Job Description

We are seeking a creative and conversion-focused professional to develop and pitch original ad concepts, scripts, and copy for Meta and Google campaigns. This role is ideal for someone who excels at crafting compelling hooks, headlines, and scripts that stop the scroll and drive high-intent leads.

You will collaborate closely with designers, video editors, and media buyers to develop and iterate on ad campaigns that perform across platforms. Your understanding of conversion psychology and digital marketing trends will directly impact campaign success.

Responsibilities:

  • Develop and pitch original ad concepts, scripts, and copy for Meta and Google campaigns.
  • Conduct in-depth research on market trends, user behavior, and competitor strategies.
  • Collaborate with designers and video editors to bring creative concepts to life.
  • Lead weekly A/B tests of hooks, visuals, headlines, and CTAs to improve campaign results.
  • Maintain organized swipe files and creative test documentation.
  • Review ad performance with media buyers to refine and scale high-performing creatives.

Requirements:

  • 2+ years of experience in digital copywriting, ad creation, or creative strategy.
  • Strong grasp of direct-response marketing and online consumer psychology.
  • Proven ability to write compelling headlines, ad copy, and scripts that convert.
  • Experience working alongside media buyers and creative teams.
  • Familiarity with Meta Ads Manager and Google Ads platforms.
  • Excellent communication, research, and collaboration skills.

Preferred Skills:

  • Experience with data-driven creative testing and knowledge of performance marketing and lead generation funnels.
  • Familiarity with AI writing tools like Copy .AI, Jasper, or similar.

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