Ecommerce Marketing Director

1 day ago

Islamabad, Islamabad, Pakistan beBeeMarketing Full time 10,000,000 - 15,000,000
Marketing Director for E-commerce Growth

X UP Digital seeks a strategic and creative leader to develop and execute multi-channel marketing strategies across direct-to-consumer websites, social platforms, email, influencers, and new marketplaces.

Main Responsibilities:
  • Create and implement comprehensive marketing plans to drive qualified traffic and increase conversion rates across multiple brands.
  • Set goals, key performance indicators, and reporting structures for each marketing function and hold team members accountable.
  • Collaborate with product, creative, and operations teams to align on campaign priorities and brand positioning.
DTC Website Optimization
  • Drive growth through CRO strategies, landing page optimization, split testing, and site merchandising across Shopify stores.
  • Oversee customer journey development, post-purchase flows, and retention strategies.
Email and Customer Engagement
  • Own email marketing and SMS strategy, including campaign planning, automation flows, and list segmentation.
  • Develop loyalty initiatives, win-back campaigns, and first-purchase to repeat-purchase conversion strategies.
Paid Advertising and Influencer Growth
  • Oversee paid advertising strategy across Meta, Google, TikTok, Pinterest, and other channels.
  • Build and scale influencer and affiliate programs that deliver real performance.
  • Collaborate with Creative to test and iterate on ad creative performance.
Analytics and Reporting
  • Define key marketing KPIs, dashboards, and reporting cadences.
  • Use data to identify scalable growth opportunities and adjust budget allocation accordingly.
  • Work with finance and operations to forecast profitability.
Team Leadership and Management
  • Lead and mentor a growing team of channel specialists, content creators, and media buyers.
  • Evaluate external agencies or freelancers as needed and ensure ROI-positive partnerships.
Requirements:
  • 5-8+ years of experience in DTC e-commerce marketing leadership, ideally across multiple brands or product categories.
  • Proven experience scaling Shopify-based brands and leading high-converting digital campaigns.
  • Hands-on expertise with Klaviyo, Meta Ads, Google Ads, TikTok, Shopify, and GA4.
  • Strong command of CRO principles and funnel optimization.
  • Deep understanding of creative testing and performance creative strategy.
  • Excellent leadership and project management skills—able to delegate but still lead from the front when needed.
  • Experience working cross-functionally with creative, product, and analytics teams.
Bonus Qualifications:
  • Experience in Amazon brand environments or aggregator brands.
  • Familiarity with influencer platforms or running UGC-driven campaigns.
  • Passion for consumer brands and understanding what makes a great brand stand out.
About the Role:
  • Be the key marketing leader in a company positioned for rapid off-Amazon growth.
  • Own strategy and execution across multiple fast-growing brands.
  • Join a fast-paced but supportive team that values creativity, accountability, and autonomy.
Benefits:
  • Competitive compensation package.
  • 10 local paid holidays & 10 PTO days per year.
  • Quarterly performance bonuses.
  • Opportunity to build and lead your own marketing team.
  • High-growth environment with significant ownership and creative freedom.

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