
Marketing Director
2 days ago
Join to apply for the Marketing Director role at WorkStaff360
Join to apply for the Marketing Director role at WorkStaff360
WorkStaff360 is a Canadian-based virtual staffing company with a global workforce. We're seeking a Director of Marketing to drive performance marketing, lead generation, and digital optimization strategies from our Islamabad office.
This is a strategic, hands-on leadership role for someone who excels in digital campaigns, CRM systems, and data-driven growth.
WorkStaff360 is a Canadian-based virtual staffing company with a global workforce. We're seeking a Director of Marketing to drive performance marketing, lead generation, and digital optimization strategies from our Islamabad office.
This is a strategic, hands-on leadership role for someone who excels in digital campaigns, CRM systems, and data-driven growth.
Key Responsibilities- Oversee and streamline company websites for conversion, performance, and SEO
- Plan and execute paid ad campaigns across Google Ads and Meta Ads
- Set up and manage CRM systems (preferably GoHighLevel or HubSpot) including pipelines, workflows, and automations
- Optimize lead generation funnels, landing pages, and CTAs
- Drive organic growth using AI-powered tools (e.g., ChatGPT, Jasper, SurferSEO, etc.)
- Track performance metrics and prepare reports for executive leadership
- Lead a team of designers, copywriters, and performance marketers (in-house and remote)
- 5+ years of marketing experience with proven leadership
- Expertise in CRM systems (GoHighLevel or HubSpot) and marketing automation
- Google and Meta Ads certified or equivalent experience
- Strong understanding of SEO, funnel optimization, and analytics tools
- Familiarity with AI tools for content, campaign optimization, and market analysis
- Strategic thinker with solid execution and project management capabilities
- Seniority levelDirector
- Employment typeFull-time
- Job functionMarketing and Sales
- IndustriesOutsourcing and Offshoring Consulting
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