
B2B Lead Generation Specialist
5 days ago
We are seeking a skilled professional to drive our B2B lead generation efforts on LinkedIn.
Key Responsibilities:- Identify and connect with potential leads on LinkedIn, targeting key decision-makers and prospects within our target industries.
- Develop personalized connection requests, follow-up messages, and conversation strategies to foster genuine engagement.
- Conduct research to build comprehensive target profiles and understand client needs and pain points.
- Engage with leads to establish relationships and promote brand awareness.
- Nurture leads through thoughtful follow-up messages, relevant content sharing, and strategic value-adding conversations.
- Qualify leads and work closely with the sales team to transition them effectively.
- Campaign Development & Optimization:
- Create and execute outreach campaigns to achieve lead generation targets, experimenting with different message sequences and follow-up strategies.
- Track and analyze outreach metrics, such as connection acceptance rates, response rates, and conversion rates, to optimize campaigns and increase effectiveness.
To succeed in this role, you will need:
- Proven experience with LinkedIn lead generation and outreach (ideally 1-2+ years).
- A strong understanding of LinkedIn Sales Navigator and other LinkedIn automation and CRM tools.
- Excellent written communication skills with the ability to craft engaging, personalized outreach messages.
- A proactive approach with the ability to work independently and manage multiple campaigns simultaneously.
- A customer-centric mindset and the ability to connect authentically with prospects.
- Familiarity with CRM tools like HubSpot, Hootsuite, or similar.
- Experience with LinkedIn analytics and reporting.
- A background in B2B sales or business development is a plus.
Benefits:
- We offer competitive compensation and growth opportunities.
- We have a collaborative and supportive work culture with a focus on professional development.
- You will have the chance to directly impact company growth by connecting us with valuable leads.
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