Brand Strategy and Development Director

18 hours ago


Karachi, Sindh, Pakistan beBee Careers Full time

About the Role

We are looking for a talented Brand Strategy and Development Director to join our team. This is an exciting opportunity to take ownership of our brand strategy and drive business growth through innovative marketing initiatives.

Job Description

The successful candidate will be responsible for developing and executing a comprehensive brand strategy that aligns with our business objectives. They will oversee the creation, launch, and management of new brands and products, as well as lead the planning and execution of 360-degree marketing campaigns.

Responsibilities

  • Develop and implement a robust brand strategy that enhances market positioning and brand equity.
  • Manage the development and launch of new brands and products, ensuring they meet business objectives.
  • Collaborate with cross-functional teams to plan and execute marketing campaigns, leveraging digital, ATL, BTL, and PR channels.
  • Define and track key performance indicators (KPIs) and brand performance metrics to measure success and ROI.
  • Maintain strong relationships with key stakeholders, including Sales, Finance, Product Development, and Digital Marketing.

Requirements

  1. Bachelor's/Master's degree in Marketing, Business Administration, or Brand Management.
  2. At least 8 years of experience in branding, marketing, or a similar role, preferably in FMCG, Retail, Tech, or Hospitality.
  3. Proven track record of building and scaling brands successfully.
  4. Strong analytical and problem-solving skills, with experience in consumer research and performance tracking.
  5. Exceptional leadership, communication, and stakeholder management skills.


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