Brand Strategy Manager

2 days ago

Karachi, Sindh, Pakistan beBee Careers Full time
Job Overview

We are seeking an experienced marketing professional to lead our brand strategy efforts. The successful candidate will be responsible for managing the development of creative brand communication platforms, including design planning, product selection, execution, monitoring, and evaluation of advertising, media, consumer, and trade promotions, price, packaging, and PR programs to achieve business plans.

This role requires establishing and implementing cross-branding opportunities that build brand exposure and profile, as well as developing key brand associations, affiliations, and ambassadors in support of brand profile, positioning, and communications strategies.

The ideal candidate will have a strong background in marketing and at least 1 year of experience. Strong interpersonal and people management skills are required, along with effective communication skills both written and oral.

Responsibilities:

  • Develop and implement brand strategy
  • Manage the development of creative brand communication platforms
  • Establish and implement cross-branding opportunities
  • Direct event management and experiential campaigns
  • Monitor general market data, sales, competitive landscape, consumer trends, and product innovations

Requirements:

  • Strong background in marketing
  • At least 1 year of experience
  • Effective communication skills both written and oral
  • Strong interpersonal and people management skills

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