Brand Strategy Director

5 days ago


Karachi, Sindh, Pakistan Ocean1 Private Limited Full time

Ocean1 Private Limited is a premier overseas education advisory company with a strong presence in Pakistan. The company has earned a reputation for its trustworthiness, ensuring students find the right match in top educational institutes across countries including the USA, Canada, Germany, New Zealand, Australia, and more.

Role Overview

This is a full-time on-site role for a Senior Brand Manager located in Karachi. As part of the marketing team, the successful candidate will be responsible for developing and executing brand strategies that enhance brand recognition and drive marketing initiatives. Key tasks include market research, managing marketing campaigns, collaborating with various departments to ensure brand consistency, and analyzing brand performance metrics.

Key Responsibilities
  • Develop and execute comprehensive brand strategies to increase brand visibility
  • Lead market research to identify trends and opportunities for brand growth
  • Manage and oversee marketing campaigns across multiple channels
  • Collaborate with cross-functional teams to ensure brand consistency
  • Analyze brand performance metrics to inform future marketing strategies
Requirements

To succeed in this role, you will need:

  • Experience in developing and executing brand strategies
  • Strong skills in market research and brand performance analysis
  • Expertise in managing marketing campaigns and communication channels
  • Ability to lead and mentor a team
  • Excellent organizational, planning, and project management skills
  • Strong written and verbal communication skills
  • Proficiency in digital marketing tools and platforms
Bonus Points

A background in the education industry would be highly beneficial, as well as a degree in Marketing, Business Administration, or a related field.



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