Digital Ad Strategist

2 days ago


Lahore, Punjab, Pakistan beBee Careers Part time

Seeking a skilled Digital Ad Strategist to lead digital ad campaigns across various brands. The ideal candidate will have experience managing Meta and Google Ads campaigns, with a strong understanding of media planning, audience segmentation, and lead generation.

About the Role

This is a remote, part-time/freelance role requiring approximately 15 hours/week. The successful candidate will plan and manage paid media campaigns on Meta & Google Ads, develop media plans, manage budgets, placements, and targeting strategies.

Responsibilities
  • Plan and manage paid media campaigns on Meta & Google Ads
  • Develop media plans, manage budgets, placements, and targeting strategies
  • Implement keyword structures, exclusions, and audience segmentation
  • Optimize campaigns based on ROAS, CPL, CTR, and conversion tracking
  • Set up tracking (Pixel, CAPI, GTM) and integrate with CRMs (Bitrix24, HubSpot, Zoho)
  • Collaborate with creative teams to ensure messaging alignment
  • Report performance insights and recommend optimization strategies


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