Search Engine Optimisation Specialist

2 weeks ago

Karachi, Sindh, Pakistan beBeeSearchEngine Full time 4,000,000 - 8,000,000
Job Title: Search Engine Optimisation Specialist

This is an exciting opportunity to join a leading organisation as a Search Engine Optimisation (SEO) Specialist. The ideal candidate will be responsible for improving the visibility and ranking of our websites on search engines.

The role involves conducting in-depth keyword research, analysing pay-per-click campaigns, and creating effective SEO copywriting that adheres to guidelines. The successful candidate will also oversee the creation of original SEO content and implement off-page SEO content strategies.

Key Responsibilities:
  • Conduct website analysis to identify areas for improvement and develop a detailed SEO strategy report.
  • Conduct in-depth keyword research to identify profitable keywords for client sites.
  • Create effective headlines and call-to-action statements while adhering to SEO writing guidelines.
  • Oversee the creation of original SEO content and implement off-page SEO content strategies.
  • Stay up-to-date with white hat and black hat tactics to ensure adherence to search engine guidelines.
Required Skills and Qualifications:

The successful candidate will have a degree in business, marketing, communications or related subjects and possess excellent written and verbal communication skills. Proficiency in MS Office and knowledge of HTML, CSS, blogging platforms like WordPress, and advanced programming languages are essential.

Familiarity with terms such as organic search, PPC marketing, CTR, CPC, SEM, ROI, keyword density, long-tail keywords, etc. is necessary for this role.

Benefits:

The successful candidate will have the opportunity to work in a fast-paced environment, collaborate with various departments and professionals, and stay up-to-date with industry developments.

Other Requirements:

The ideal candidate will be a self-starter, able to assess situations, develop plans, and execute them independently. Critical thinking and analytical skills to identify problems and formulate practical solutions are essential for this role.

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