
Retail Marketing Specialist
5 days ago
Pchotels is seeking a highly skilled Retail Marketing Executive to join our dynamic team. In this role, you will be responsible for developing and implementing marketing strategies to drive foot traffic and sales for our retail stores.
Main Responsibilities- Store Visual Merchandising:
- Create visually appealing displays that meet HQ requirements.
- Ensure display standardization across all retail stores.
- Collaborate with the sales team to recommend display changes.
- Submit display plans for newly built walls and implement them effectively.
- New Dealer Management:
- Foster new dealer activeness through strategic SO activities and promotions.
- Provide training and display maintenance support to new dealers.
- Branding and POPs:
- Evaluate market requirements and identify need-based brand and POP materials.
- Identify key areas for maximum brand visibility in the market.
- Submit in-store and out-of-store requirements for branding materials.
- Liaise with dealers and promoters regarding display and branding.
- XL Collection Emphasis:
- Focus on XL collection models and identify shops with high potential.
- Maintain separate display requirements for XL shops with emphasis on branding.
- Product Training:
- Train promotors in shops on new products.
- Provide feature awareness to dealers and salesmen.
- SO Data Collection / Intelligence:
- Submit complete TCL dealer network data bi-monthly to supervisors.
- Submit top dealer of region SO data weekly to supervisors.
- Gather competitor intelligence on prices, policies, and schemes.
- Assist analysts in preparing competitive analyses of products and brands.
- Report on price control policy.
- Promotional Activity & Sellout Activities:
- Aid better SO on dealers shop SO activities in liaison with the sales team.
- Identify new ways of promoting sales of targeted models.
- Identify liquidation needs and provide support required by the floor to sell stock.
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