Relationship Builder

2 days ago

Lahore, Punjab, Pakistan beBeeCustomerEngagement Full time

Customer Engagement Specialist Job Description

About the Role

We are seeking an experienced Customer Engagement Specialist to join our team. In this role, you will be responsible for executing and optimizing customer engagement campaigns to enhance retention.

The ideal candidate will have hands-on experience with Martech platforms and a technical background in HTML is a plus.

Key Responsibilities:

  • Execute and optimize customer engagement campaigns using platforms like CleverTap, MoEngage, Braze, WebEngage, Insider, or similar tools.
  • Develop and deploy automated, triggered, and journey-based customer engagement campaigns.
  • Plan and execute mass and segmented manual campaigns.
  • Track and own key engagement metrics related to user engagement, churn, and reactivation.
  • Collaborate with cross-functional teams to enhance user experience and drive engagement.
  • Conduct A/B testing and analyze user data to identify opportunities for improvement.
  • Maintain and improve data management processes, ensuring accuracy and consistency.
  • Act as a liaison between the IT and CRM teams to identify and target specific consumer segments.
  • Partner with stakeholders to inform and align them on upcoming data management initiatives.
  • Stay updated on best practices and new trends in customer engagement.

Requirements

  • Bachelor's degree in marketing, business, or a related field.
  • 3+ years of hands-on experience in customer engagement tools like CleverTap, MoEngage, Braze, WebEngage, Insider, or similar platforms.
  • Proficiency in creating and managing personalized, data-driven campaigns.
  • Basic knowledge of HTML for email or campaign customization is highly preferable.
  • Strong analytical and problem-solving skills.
  • Experience with A/B testing and analyzing user behavior data.
  • Excellent communication and interpersonal skills.
  • Familiarity with subscription-based business models is a plus.
  • Fluency in Arabic is a plus but not mandatory.

Why Join Our Team?

We offer:

  • A competitive compensation package.
  • An environment that is constantly evolving, exposing you to new market trends and innovations.
  • Opportunities to contribute to exciting platform and projects.

This is an exciting opportunity for a detail-oriented Customer Engagement Specialist with a knack for customer engagement and retention.

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