Paid Advertising Strategist

4 days ago

Karachi, Sindh, Pakistan beBee Careers Full time
Digital Marketing Specialist

We are seeking a highly motivated and experienced Digital Marketing Specialist to develop, implement, and manage our digital marketing campaigns across various online channels.

About the Role:

The ideal candidate will have a strong understanding of digital marketing strategies, excellent analytical skills, and a proven track record of achieving results.

Responsibilities:

  • Develop and implement comprehensive paid advertising strategies across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
  • Conduct thorough keyword research and analysis to optimize campaign performance and maximize ROI.
  • Create compelling ad copy and visuals tailored to target audience demographics and behaviors.
  • Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and conversion rates, and make data-driven adjustments as needed.
  • Manage advertising budgets effectively to ensure campaigns meet objectives within allocated funds.
  • Stay updated on industry trends, best practices, and algorithm changes to continually optimize campaign performance.
  • Conduct A/B testing on ad creatives, landing pages, and targeting parameters to identify and implement improvements.
  • Provide regular reports and insights to stakeholders on campaign performance and recommendations for optimization.
  • Identify and explore new advertising opportunities and channels to expand reach and drive growth.
  • Stay informed about legal and regulatory requirements related to paid advertising and ensure compliance in all campaigns.
  • Continuously monitor competitor advertising activities and market trends to identify opportunities and threats.

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