Ecommerce Online Presence Manager

3 days ago

Faisalabad City Tehsil, Pakistan beBeeEcommerce Full time $50,000 - $70,000
Job Opportunity

This is a unique chance to shape the online presence of a British-Pakistani ethnic jewellery brand. You will play a key role in driving the company's e-commerce strategy and performance.

About the Role
  • Setup and manage the website based on Shopify.
  • Upload all website assets: products, banners, copy, imagery and product feeds.
  • Implement site optimisations and Shopify Plus upgrades, ensuring the site is following the latest best practice and industry trends.
  • Manage the technical roadmap for the website, encompassing new functionality, UX developments, and international/B2B website updates.
  • Set up and test promotions, merchandise products, prepare sale campaigns and manage product feeds.
  • Improve SEO to enhance the authority and relevancy of the site, focusing on technical SEO and both on-site and off-site content SEO.
  • Identify opportunities to A/B test content, share and implement learnings.
  • Create marketing material and ads either through online tools or with freelancers. Create requirements for on-site enhancements and ensure content needs are met.
  • Assess website performance regularly, identifying opportunities to improve UX and conversion, and sharing reporting on web analytics and recommendations.
  • Support the brand by sharing ecommerce insights, competitor analysis and keyword research, including product naming and launch date recommendations.
  • Understand digital design and development processes, UX and funnel optimisation, and the balance of brand aesthetics and SEO-rich content.
  • Daily standup with the Director of the company on progress, challenges and action plan.

Key responsibilities include:

  • Managing Shopify store.
  • Writing and managing blogs.
  • SEO.
  • Social media and content strategy.
  • Running ads on all social media platforms and search engines.
  • Email and SMS newsletter campaigns.
  • Digital marketing and customer engagement.
  • Technology, websites, tools, graphic design, UX etc.

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