Digital Growth Strategist

7 days ago

Rawalpindi Cantonment, Pakistan beBee Careers Full time

As a seasoned Marketing Operations Lead, you will oversee the user acquisition (UA) and monetization functions for our diverse portfolio of apps and games.

This role requires expertise in developing and executing comprehensive strategies for UA and monetization to meet revenue goals.

  • You will collaborate with senior leadership to set and monitor KPIs for UA and monetization performance.
  • Prioritize efforts across the portfolio based on ROI potential, market trends, and product lifecycle.
User Acquisition Strategy

In this role, you will streamline UA strategy across paid and organic channels, including Google Ads, Meta, TikTok, Applovin, Unity, and app store optimization (ASO).

You will allocate and oversee UA budgets to maximize cost-effectiveness and scalability.

Regularly monitoring, analyzing, and reporting on campaign metrics (CPI, ROAS, LTV, Payback Period) will guide decision-making.

Monetization Strategies

You will oversee strategies for IAP (In-App Purchases), subscriptions, and ad monetization to maximize ARPU and ARPDAU.

Partner with Monetization Lead to optimize ad placements, fill rates, and eCPM.

Analyze user behavior to identify and address bottlenecks in the monetization funnel.

Analytics and Measurement

Drive analytics and measurement projects to improve UA and monetization decision-making.

Oversee the selection, implementation, and maintenance of analytics and tracking tools (e.g., Adjust, Adapty, Firebase).

Collaborate with data teams and external vendors as necessary to ensure timely delivery of analytics projects.

You will work closely with product managers, data analysts, creative teams, and engineers to ensure UA and monetization strategies are aligned with product goals.

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