E-Commerce Marketing Strategist

4 days ago


Lahore, Punjab, Pakistan LUZWorld Full time

We are seeking an experienced digital marketing specialist to join LUZWorld's team. The ideal candidate will be responsible for managing and optimizing SEO, SEM, social media advertising, and tracking systems for our E-Commerce store.

Key Responsibilities:
  • SEO & SEM: Optimize website rankings, keyword strategy, and ad campaigns to drive traffic and enhance conversions.
  • Facebook & Google Ads: Create, manage, and optimize paid campaigns across multiple platforms to achieve better results.
  • Conversion Tracking: Set up and maintain Google Tag Manager, Facebook Pixel, and Google Analytics for accurate data insights.
  • Product Feed Management: Ensure proper syncing between Shopify, Facebook, and Google Merchant Center to maximize sales potential.
  • Social Media Advertising: Run and optimize ads across Facebook, Instagram, and other platforms to reach a wider audience.
  • Continuous Optimization: Track KPIs, analyze performance data, and refine strategies for better results.
Qualifications & Skills:
  • Education: Degree in Marketing, Digital Marketing, E-commerce, Business, or a related field (preferred but not required).
  • Experience: Minimum 3+ years of experience in SEO, SEM, and digital advertising with a proven track record of running successful ad campaigns.
  • Technical Skills: Strong knowledge of Google Tag Manager, Facebook Pixel, and Google Analytics, as well as proficiency in keyword research, performance analysis, and ad copywriting.


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