Marketing Operations Lead

3 days ago


Karachi, Sindh, Pakistan HR WAYS Full time

We are looking for an experienced Marketing Operations Lead to join our team at HR WAYS.

The successful candidate will have a proven track record of managing brand marketing operations and possess strong analytical and leadership skills.

Key Responsibilities

  • Develop and implement processes to streamline brand marketing operations.
  • Collaborate with cross-functional teams to launch new brands and products.
  • Plan and execute integrated marketing campaigns across digital, ATL, BTL, and PR channels.
  • Ensure brand consistency across all touchpoints.
  • Lead the development of marketing materials and activities in collaboration with the creative team.
  • Monitor and report brand performance metrics to track success and ROI.
  • Manage brand marketing budgets and ensure effective resource allocation.
  • Maintain brand compliance and governance across business units and regions.
  • Foster strong relationships with key stakeholders to drive seamless brand alignment.
  • Develop a high-performing brands team culture.
  • Lead talent acquisition and management for the team.


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