Senior Digital Communications Specialist

3 days ago

Lahore, Punjab, Pakistan beBeeDigital Full time 800,000 - 1,200,000

We are seeking a dynamic and experienced professional to join our Demand Generation team as a Senior Executive with a focus on SMS/WhatsApp Marketing.

The ideal candidate will be responsible for optimizing SMS/WA campaigns, tracking lead conversions, and evaluating campaign performance.

Key Responsibilities
  • Lead & Conversion Tracking: Manage lead tracking across all tools and platforms, ensuring timely updates and accuracy. Track and analyze SMS campaign conversions, providing performance evaluations and actionable insights.
  • Campaign Scheduling, Operations & Monitoring: Oversee the scheduling and execution of campaigns, ensuring they are delivered on time and meet set objectives. Monitor campaign performance, including deliverability and engagement, and proactively resolve any issues that arise.
  • Data Maintenance & Division: Maintain accurate campaign data sheets, ensuring data is up-to-date and properly organized for all ongoing campaigns. Track and manage lead activity dates, ensuring proper segmentation for future campaigns.
  • Collaboration & Coordination: Coordinate daily with nurturing/sales teams to ensure smooth follow-up on leads and continuous optimization of campaigns.
  • Analysis & Reporting: Conduct regular engagement analyses and identify gaps in sales performance. Cross-check conversions, lead counts, and activity dates for accuracy and completeness, providing detailed reports on campaign performance and insights.
Requirements
  • Experience with CRM & Project Management tools.
  • Proficiency with Microsoft Excel with strong analytical skills and the ability to track, analyze and optimize performance data.
  • Excellent organizational skills and attention to detail, particularly in managing data and workflows.
  • Ability to collaborate effectively with cross-functional teams and exceptional communication skills for reporting and coordination.

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