Marketing Automation Expert

1 week ago


Lahore, Punjab, Pakistan beBee Careers Full time
About the Job

Market leaders seek a skilled professional to leverage expertise in marketing automation and drive impactful initiatives. This role presents an exciting opportunity to apply advanced knowledge in Marketo to complex projects while collaborating with cross-functional teams.

Key Responsibilities

Email Marketing Campaigns: Creation, execution, and optimization of email campaigns in Marketo Engage, ensuring effective segmentation and targeting to maximize engagement.

Lead Management: Development and management of lead scoring models and nurturing programs. Create smart lists for segmentation in Marketo, segmenting the entire database properly.

Collaboration and Optimization: Collaborate with the marketing and sales teams to optimize lead flow from Marketo to Salesforce. Create, test, and optimize landing pages, forms, and emails for improved performance.

Campaign Analysis: Analyze campaign performance and generate reports on KPIs, identifying areas for improvement.



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