Lead Beverage Brand Strategist

22 hours ago

Lahore, Punjab, Pakistan beBee Careers Full time

Senior Brand Manager NP Beverages

About the Role:

The Senior Brand Manager will be responsible for driving business targets, leading creative development, and executing brand activities to ensure product availability and consumer demand.

Main Responsibilities:

  • Develop and implement plans and go-to-market strategies to translate brand elements into business results.
  • Collaborate with the supply chain team and category development managers to ensure product availability and consumer demand.
  • Contribute to the category strategy, influence pricing strategies, and propose SKUs for key channels and customers.
  • Plan and lead weekly sales-driven activity calendars, measure/report campaign performance, ROI, and KPIs.
  • Act as a brand custodian, lead internal/external meetings confidently, and participate actively in customer acquisition alongside the Nestlé Professional sales team.
  • Lead innovation and renovation efforts, ensuring sustainability agendas are driven and achieved.

Requirements:

  • At least 6 years of cross-functional experience in the value chain and project management, gained through participation in brand management and innovation projects.
  • Ability to think strategically and manage market spends effectively.
  • Proven experience as a Brand Manager or Assistant Brand Manager, with the ability to develop brand and marketing strategies and communicate recommendations to stakeholders.
  • Excellent knowledge of the beverage category.
  • Demonstrated leadership skills within a cross-functional team.
  • Courage and problem-solving abilities, with a willingness to challenge the status quo.
  • Comprehensive understanding of the full marketing mix.
  • Strong analytical skills combined with creativity.
  • Data-driven mindset and comfort with numbers.

What Makes You Successful?

To succeed in this role, you must have a passion for building strong brands, driving business results, and leading high-performing teams. Your ability to think strategically, manage complex projects, and communicate effectively will make you a valuable asset to our organization.

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