Senior Brand Manager NP Beverages

4 weeks ago

Lahore, Punjab, Pakistan Nestlé Full time

Location: Head Office, Lahore

Company: Nestlé

Job Type: Full Time

Qualification: MBA/ Bachelor's Degree

Position Summary

  • Responsible for ensuring that the brand remains recognizable, up-to-date, and exciting to customers. Must have the passion and resilience to delight target consumers and build a strong brand by generating robust topline and bottom-line results. Continuously seek to improve methods and promote aligned ways of working to drive brand innovation and performance. Responsible for translating brand elements into plans and go-to-market strategies.
  • A day in the life of Senior Brand Manager NP Beverages
  • Drive business targets both topline and bottomline. Lead creative development to motivate the target audience to "take action".
  • Execute brand activities by coordinating closely with the supply chain team and category development managers to ensure product availability and consumer demand.
  • Understand the in-store environment by contributing to the category strategy, influencing pricing strategies, and proposing SKUs for key channels and customers.
  • Collaborate with communication agencies to ensure all brand communication enhances the company's image as a trusted NHW leader.
  • Plan and lead weekly sales-driven activity calendars, ensure loop closure, and measure/report campaign performance, ROI, and KPIs.
  • Act as a brand custodian and lead internal/external meetings confidently.
  • Participate actively in customer acquisition alongside the Nestlé Professional sales team.
  • Lead innovation and renovation efforts, ensuring sustainability agendas are driven and achieved.
  • Supervise advertising, product design, and other marketing activities to maintain branding consistency.

What Will Make You Successful?

  • At least 6 years of cross-functional experience in the value chain and project management, gained through participation in brand management and innovation projects. Experience in identifying target audiences and devising effective campaigns.
  • Ability to think strategically and manage market spends effectively.
  • Proven experience as a Brand Manager or Assistant Brand Manager, with the ability to develop brand and marketing strategies and communicate recommendations to stakeholders.
  • Excellent knowledge of the beverage category.
  • Prior exposure to the Out of Home industry is an advantage.
  • Demonstrated leadership skills within a cross-functional team.
  • Courage and problem-solving abilities, with a willingness to challenge the status quo.
  • Comprehensive understanding of the full marketing mix.
  • Strong analytical skills combined with creativity.
  • Data-driven mindset and comfort with numbers.
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