Principal User Experience Researcher

3 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Drive User-Centered Design

As a UI/UX Researcher, you will be responsible for driving user research initiatives to help design intuitive, accessible, and user-friendly digital experiences. This role involves planning, designing, and executing qualitative and quantitative user research to synthesize research findings into clear insights and actionable recommendations.

Key Responsibilities:
  • Conduct user interviews, usability tests, surveys, and contextual inquiries to gather data on user behavior.
  • Analyze data using analytics tools such as Google Analytics, Mixpanel, or Heap to identify pain points and usability gaps.
  • Create user personas, journey maps, and experience blueprints to visualize user needs.
  • Present research findings to stakeholders and influence design decisions to align user needs with business goals.
  • Collaborate with product managers, designers, and developers to support A/B testing, concept validation, and iterative product improvements.


Requirements:
  • Bachelor's degree in Human-Computer Interaction (HCI), Psychology, Design, or a related field.
  • 2+ years of experience in user research or a similar role.
  • Proficiency with research tools such as Maze, UserTesting, Optimal Workshop, Hotjar, Lookback, or similar.
  • Familiarity with wireframing and prototyping tools like Figma, Sketch, or Adobe XD.
  • Strong understanding of UX principles, cognitive psychology, and human behavior.
  • Experience with both moderated and unmoderated usability testing.
  • Ability to analyze user behavior using analytics tools.
  • Strong presentation and communication skills.


This is an exciting opportunity to join a design team and contribute to the development of meaningful digital experiences through data-driven research.

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