
Digital Marketing Specialist
4 days ago
Digital Marketing Specialist
About the RoleWe are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for managing all search engine optimization and marketing activities.
You will be tasked with developing and implementing strategies to increase rankings on major search networks, as well as managing SEM campaigns on Google, Yahoo, and Bing to maximize ROI.
Your primary focus will be on analyzing data, identifying trends, and optimizing our online presence to drive conversions and revenue growth.
Responsibilities- Analyze website analytics and PPC initiatives to identify areas for improvement.
- Conduct SEO audits to provide recommendations for improvement in key areas such as keyword optimization, content quality, and link building.
- Develop and implement content strategies to optimize copy and landing pages for search engine marketing.
- Manage SEO-related assets and tools/platforms, including Google My Business, Google Search Console, Google Analytics, and Ahrefs.
- Collaborate with the development team to ensure SEO best practices are implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and programming.
- Proven experience in SEO and SEM.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g., Google Analytics).
- Strong analytical and problem-solving skills.
This is a full-time position that requires working night shifts.
BenefitsA competitive performance-based bonus scheme.
LocationGuwahati, West Bengal. Ability to commute or relocate required.
EducationBachelor's degree required.
ExperienceAt least 3 years of experience in SEO, SEM, PPC campaign management, and Google Analytics.
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