
Digital Media Specialist Lead
3 days ago
Digital Media Buyer - Drive Impactful Ad Campaigns and Deliver Results.
- We are seeking a passionate digital marketing professional to drive impactful ad campaigns and deliver results.
About the Role:
- Develop and execute digital media buying plans to effectively reach target audiences, ensuring alignment with overall marketing goals.
- Conduct thorough research on target demographics and media channels to optimize ad placements, staying updated on industry trends and emerging technologies.
- Monitor and analyze campaign performance data to inform optimization decisions, optimizing media budgets and allocations to ensure maximum ROI for campaigns.
- Collaborate with internal teams to implement innovative media buying strategies, preparing and presenting regular performance reports to stakeholders, showcasing campaign effectiveness.
Key Responsibilities:
- Developing and executing digital media buying plans to effectively reach target audiences.
- Conducting thorough research on target demographics and media channels to optimize ad placements.
- Monitoring and analyzing campaign performance data to inform optimization decisions.
- Optimizing media budgets and allocations to ensure maximum ROI for campaigns.
- Collaborating with internal teams to align media buying strategies with overall marketing goals.
- Staying updated on industry trends and emerging technologies to implement innovative media buying strategies.
- Preparing and presenting regular performance reports to stakeholders, showcasing campaign effectiveness.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or related field is preferred.
- 3-4 years of experience in Digital Media Buying or Digital Marketing.
- Certification in related area is a plus.
Job Details:
- Mid-Senior level.
- Full-time.
- Marketing, Public Relations, and Writing/Editing.
- Advertising Services.
The Ideal Candidate:
- Able to develop and execute digital media buying plans to effectively reach target audiences.
- Strong research and analytical skills to inform optimization decisions.
- Excellent communication and collaboration skills to work with internal teams.
- Ability to stay updated on industry trends and emerging technologies.
-
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