Digital and Media Lead

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Position Title:

Digital and Media Lead - Home Care

Function:

Media

Reports to:

Home Care Head Pakistan

Work Level:

WL1

Scope:

Local

Location:

Karachi Head Office

Terms & Conditions:

Full Time

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

We are looking for an innovative and strategic Social First and Digital Acceleration Lead to spearhead online full-funnel marketing strategies for paid media. This role requires a visionary aspiring young leader to drive consumer engagement, influencer marketing, data-driven marketing, and platform innovations while aligning with Unilever's "Audience First, Platform First, Content First, and Culture First" framework. The ideal candidate will deliver ROI-focused digital plans, build partnerships, and lead capability-building initiatives to shape the future of digital media.

This is an opportunity to lead transformative digital acceleration for one of the most dynamic and innovative brands globally. You will shape the future of social-first strategies, precision marketing, and platform partnerships while driving meaningful consumer engagement and business growth.

Main Responsibilities

• Online Full-Funnel Marketing for Paid Media: Develop and execute paid media strategies to drive digital growth across the full consumer journey. Ensure seamless integration of digital campaigns with broader marketing plans.
• Platform Joint Business Plans (JBPs): Design, negotiate, and track JBPs with digital platforms to maximize mutual value and performance.
• Social-First Framework Implementation: Implement Unilever's social-first framework, focusing on Audience First, Platform First, Content First, and Culture First.
• Influencer Marketing Leadership: Lead end-to-end influencer marketing strategies, from selection to campaign execution. Drive meaningful consumer engagement through partnerships with influencers.
• ROI Model and Benchmarks: Design brand-wise ROI models for digital media plans. Set and track benchmarks to evaluate campaign performance and impact.
• Media Partnerships Development: Build and nurture partnerships with telcos, OTT players, and emerging media platforms to unlock new opportunities.
• Digital Investment Management: Manage Unilever's central digital investment plans to ensure optimal allocation and impact.
• Digital Audits and Governance: Lead all internal and external audits for digital media to ensure compliance, transparency, and efficiency.
• Media Innovation and Precision Marketing: Drive media innovation through new formats, platforms, and programs. Enhance precision marketing using cohort-based and data-driven approaches.
• Data-Driven Marketing (DDM): Build and manage the DDM ecosystem, including collection and utilization of first-party (DID) and second-party (DAD) data, enabling 1:1 consumer connections through advanced targeting.
• Capability Building: Equip internal and external teams with the right tools, audience insights, and skills to succeed in digital media. Onboard cutting-edge technologies and methodologies to future-proof digital strategies.

Key Deliverables

• Successfully implement the social-first framework for digital acceleration.
• Deliver measurable ROI across digital campaigns.
• Establish strong partnerships with key platforms, telcos, and OTT players.
• Build a robust DDM ecosystem to enhance personalization.
• Conduct successful digital media audits with compliance and transparency.
• Upskill internal teams and partners for the future of digital marketing.

Qualifications & Skills

Experiences & Qualifications:

• Bachelor's degree required.
• Holistic brand communication management experience at a large brand or cross-brand leadership experience at an agency.
• Advertising/Media budget management experience.
• Experience in driving change and embedding innovation in the business.
• Experience handling complex stakeholders across matrixed organizations.
• Experience in data-driven marketing and performance/ecommerce.
• Exposure to CRM, Mar-Tech, and Ad-Tech platform management.

Skills:

• Ability to provide decision support on media and data-driven marketing, explaining complex information clearly.
• Strong collaboration skills for multi-stakeholder projects.
• Ability to drive innovation in media and data strategies.
• Problem-solving mindset with agility and adaptability.
• Strong analytical skills to interpret data insights.
• Outstanding communication skills.

Leadership & Behaviors

Demonstrate high performance, personal mastery, consumer love, purpose & service, and agility, acting as a role model and continuously seeking improvement.

Inclusion & Diversity

Unilever values diversity and inclusion, encouraging applicants to bring their whole selves to work and offering support for access requirements.

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