Inbound Marketing Strategist

3 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

About the Role

We are seeking an accomplished Inbound Marketing Team Lead to spearhead our B2B marketing efforts.

This individual will play a pivotal role in leading our inbound marketing initiatives across multiple channels.

Key Responsibilities Strategy & Leadership
  • Develop and execute a comprehensive B2B inbound marketing strategy that aligns with business objectives.
  • Lead a cross-functional team of specialists across various disciplines.
PPC & Paid Media
  • Oversee paid campaigns on platforms such as Google Ads and LinkedIn.
  • Manage budget allocation, A/B testing, audience targeting, and performance reporting.
Content Marketing
  • Direct the content calendar and strategy across formats.
  • Ensure content aligns with each stage of the buyer's journey and contributes to organic traffic and conversion goals.
SEO & Organic Growth
  • Develop and execute SEO strategies to improve rankings, drive traffic, and increase lead flow.
Analytics & Optimization
  • Analyze full-funnel performance and identify areas of improvement.

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