Inbound Marketing Team Lead

4 days ago

Islamabad, Islamabad, Pakistan iGate Technologies Pakistan Full time

1 day ago Be among the first 25 applicants

About The Role

We're looking for a driven and experienced

About The Role

We're looking for a driven and experienced Inbound Marketing Team Lead to spearhead our B2B marketing initiatives. This individual will play a pivotal role in leading our inbound marketing efforts across PPC, content strategy, SEO, and lead generation. If you have a track record of delivering measurable results through organic and paid channels, driving cross-functional teams, and continuously optimizing marketing funnels, this is the role for you.

Key Responsibilities

Strategy & Leadership

  • Develop and execute a holistic B2B inbound marketing strategy that aligns with company goals
  • Lead a cross-functional team of specialists across PPC, SEO, content, and marketing automation
  • Set clear KPIs and manage team performance through regular reviews and goal-setting

PPC & Paid Media
  • Oversee paid campaigns on platforms such as Google Ads, LinkedIn, and other relevant B2B networks
  • Manage budget allocation, A/B testing, audience targeting, and performance reporting
  • Drive MQLs and SQLs through optimized paid channel strategies

Content Marketing
  • Direct the content calendar and strategy across formats (blogs, whitepapers, case studies, landing pages). Ensure content aligns with each stage of the buyer's journey and contributes to organic traffic and conversion goals. Collaborate with internal/external writers and designers to deliver high-quality assets

SEO & Organic Growth
  • Develop and execute SEO strategies to improve rankings, drive traffic, and increase lead flow. Monitor performance through tools like Google Analytics, SEMrush, Ahrefs, etc. Ensure technical SEO, on-page and off-page SEO best practices are implemented

Analytics & Optimization
  • Analyze full-funnel performance and identify areas of improvement. Create regular reports and dashboards to track ROI, CAC, and conversion metrics. Continuously test and optimize campaigns and processes based on data insights

Requirements

Must-Have
  • 5+ years of experience in B2B digital/inbound marketing, with at least 2 years in a leadership role
  • Deep expertise in managing PPC, SEO, and content marketing strategies
  • Strong knowledge of marketing automation platforms (e.g., HubSpot)
  • Hands-on experience with web analytics tools (Google Analytics, GA4, Tag Manager)
  • Excellent project management and communication skills

Nice-to-Have
  • Experience working in B2B environment
  • Familiarity with CRO and user journey mapping

Previous success in scaling inbound lead generation efforts.

Benefits

Fuel Allowance

Medical Insurance

Free Lunch Facility (In-house)

GYM Passport (Panel Gym's Free of Cost)

Participatory Fund

Market Competitive Salary

Learning & Challenging Work Environment

Amazing Work Culture

Paid Time off

Group Life Insurance

Gratuity

Maternity Leaves and many moreSeniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionBusiness Development
  • IndustriesIT Services and IT Consulting

Referrals increase your chances of interviewing at iGate Technologies Pakistan by 2x

Manager / Executive Manager – Technology GovernanceAssociate Marketing Executive - Employee EngagementMarketing Lead with Google Ads ExperienceDirector of Business Operations & MarketingSenior Manager Customer Experience & ResearchCustomer Success Representative (Onsite, Islamabad, PKR Salary)Team Leader Business Excellence - Karachi

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

  • Inbound Marketing Team Lead

    4 days ago

    Islamabad, Islamabad, Pakistan iGATE Technology Full time

    About the RoleWe're looking for a driven and experienced Inbound Marketing Team Lead to spearhead our B2B marketing initiatives. This individual will play a pivotal role in leading our inbound marketing efforts across PPC, content strategy, SEO, and lead generation. If you have a track record of delivering measurable results through organic and paid...

  • Inbound Marketing Team Lead

    4 days ago

    Islamabad, Islamabad, Pakistan iGate Full time

    About the RoleWe're looking for a driven and experienced Inbound Marketing Team Lead to spearhead our B2B marketing initiatives. This individual will play a pivotal role in leading our inbound marketing efforts across PPC, content strategy, SEO, and lead generation. If you have a track record of delivering measurable results through organic and paid...

  • Inbound Marketing Team Lead

    4 days ago

    Islamabad, Islamabad, Pakistan iGate Technologies Pakistan Full time

    About The RoleWe're looking for a driven and experienced Inbound Marketing Team Lead to spearhead our B2B marketing initiatives. This individual will play a pivotal role in leading our inbound marketing efforts across PPC, content strategy, SEO, and lead generation. If you have a track record of delivering measurable results through organic and paid...

  • Inbound Marketing Team Lead

    3 days ago

    Islamabad, Islamabad, Pakistan beBee Careers Full time

    Job Description:We are seeking a highly experienced and skilled Inbound Marketing Team Lead to spearhead our B2B marketing initiatives. This individual will play a pivotal role in leading our inbound marketing efforts across various channels, including PPC, content strategy, SEO, and lead generation.Key Responsibilities:Strategy & Leadership: Develop and...

  • Digital Marketing Strategist

    3 days ago

    Islamabad, Islamabad, Pakistan beBee Careers Full time

    About the Role:We are looking for a driven and experienced Inbound Marketing Team Lead to drive our B2B marketing initiatives forward. This individual will be responsible for developing and executing a holistic inbound marketing strategy, leading a cross-functional team, and driving measurable results through organic and paid...

  • Inbound Marketing Strategist

    3 days ago

    Islamabad, Islamabad, Pakistan beBee Careers Full time

    About the RoleWe are seeking an accomplished Inbound Marketing Team Lead to spearhead our B2B marketing efforts.This individual will play a pivotal role in leading our inbound marketing initiatives across multiple channels.Key Responsibilities Strategy & LeadershipDevelop and execute a comprehensive B2B inbound marketing strategy that aligns with business...

  • B2B Marketing Team Lead

    3 days ago

    Islamabad, Islamabad, Pakistan beBee Careers Full time

    B2B Inbound Marketing Team Lead Position SummaryThe ideal candidate will be responsible for driving measurable results through organic and paid channels, leading cross-functional teams, and continuously optimizing marketing funnels.Key Responsibilities Strategy & LeadershipDevelop and implement a holistic B2B inbound marketing strategy that aligns with...

  • Sales Team Lead

    1 week ago

    Islamabad, Islamabad, Pakistan Multiways Marketing - Digital Marketing Consultants Full time

    1 day ago Be among the first 25 applicantsMultiways Marketing is a digital marketing consultancy offering a comprehensive range of services. Our specialties include Social Media Marketing, the SMM VA Program, Content Creation, and Digital Paid Advertising. Our goal is to help brands enhance their online presence and drive growth through tailored digital...

  • Digital Marketing Director

    3 days ago

    Islamabad, Islamabad, Pakistan beBee Careers Full time

    Inbound Marketing Team Lead Job DescriptionWe are looking for a seasoned Inbound Marketing Team Lead to drive our B2B marketing initiatives forward.This individual will be responsible for leading our inbound marketing efforts across multiple channels, including PPC, content marketing, SEO, and analytics.Key Responsibilities Strategy & LeadershipDevelop and...

  • Marketing Operations Manager

    3 days ago

    Islamabad, Islamabad, Pakistan beBee Careers Full time

    Job Overview:We are seeking a highly motivated and experienced Inbound Marketing Team Lead to join our team. This individual will be responsible for developing and executing a comprehensive inbound marketing strategy, leading a cross-functional team, and driving measurable results through organic and paid channels.Main Responsibilities:Inbound Marketing...