
User Acquisition and Monetization Strategist
1 day ago
The ideal candidate for this User Acquisition and Monetization Strategist role will be responsible for developing and executing comprehensive strategies for user acquisition and monetization to meet our revenue targets.
This key role will work closely with the Head of Marketing, UA and monetization teams to set and monitor KPIs for UA and monetization performance.
- You'll prioritize efforts across the portfolio based on ROI potential, market trends, and product lifecycle.
- Streamline UA Strategy in collaboration with UA Lead across paid and organic channels, including Google Ads, Meta, TikTok, Applovin, Unity and app store optimization (ASO).
- You'll allocate and oversee UA budgets to maximize cost-effectiveness and scalability.
- Oversee and align experiments to improve CPI and ARPDAU.
- Regularly monitor, analyse, and report on campaign metrics (CPI, ROAS, LTV, Payback Period) to guide decision-making.
- You'll oversee strategies for IAP (In-App Purchases), subscriptions, and ad monetization to maximize ARPU and ARPDAU.
- Partner with Monetization Lead to optimize ad placements, fill rates, and eCPM.
- Collaborate with product teams to design and optimize in-game/in-app events, promotions, and offers.
- Analyse user behaviour to identify and address bottlenecks in the monetization funnel.
- You'll drive analytics and measurement projects to improve UA and monetization decision-making.
- Oversee the selection, implementation, and maintenance of analytics and tracking tools (e.g., Adjust, Adapty, Firebase)
- Ensure timely delivery of analytics projects, collaborating with data teams and external vendors when necessary.
- Work closely with product managers, data analysts, creative teams, and engineers to ensure UA and monetization strategies are aligned with product goals.
- You'll build, mentor, and manage a high-performing UA and monetization team.
- Present performance insights and recommendations to senior leadership.
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User Acquisition Specialist
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