
Marketing Performance Optimization Manager
1 day ago
We're seeking a highly skilled Marketing Performance Optimization Manager to join our team at 9D Technologies.
This key role will oversee the development and execution of comprehensive strategies for user acquisition and monetization to meet our revenue targets.
- You'll develop and execute comprehensive strategies for user acquisition and monetization to meet our revenue goals.
- Collaborate with the Head of Marketing, UA and monetization teams to set and monitor KPIs for UA and monetization performance.
- Prioritize efforts across the portfolio based on ROI potential, market trends, and product lifecycle.
- Streamline UA Strategy in collaboration with UA Lead across paid and organic channels, including Google Ads, Meta, TikTok, Applovin, Unity and app store optimization (ASO).
- You'll allocate and oversee UA budgets to maximize cost-effectiveness and scalability.
- Oversee and align experiments to improve CPI and ARPDAU.
- Regularly monitor, analyse, and report on campaign metrics (CPI, ROAS, LTV, Payback Period) to guide decision-making.
- You'll oversee strategies for IAP (In-App Purchases), subscriptions, and ad monetization to maximize ARPU and ARPDAU.
- Partner with Monetization Lead to optimize ad placements, fill rates, and eCPM.
- Collaborate with product teams to design and optimize in-game/in-app events, promotions, and offers.
- Analyse user behaviour to identify and address bottlenecks in the monetization funnel.
- You'll drive analytics and measurement projects to improve UA and monetization decision-making.
- Oversee the selection, implementation, and maintenance of analytics and tracking tools (e.g., Adjust, Adapty, Firebase)
- Ensure timely delivery of analytics projects, collaborating with data teams and external vendors when necessary.
- Work closely with product managers, data analysts, creative teams, and engineers to ensure UA and monetization strategies are aligned with product goals.
- You'll build, mentor, and manage a high-performing UA and monetization team.
- Present performance insights and recommendations to senior leadership.
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