Marketing Operations Lead

5 days ago

Rawalpindi Cantonment, Pakistan 9D Technologies Full time

9D Technologies is at the forefront of app and game publishing, delivering innovative and engaging mobile experiences to users around the globe. Our mission is to create extraordinary digital experiences that captivate and entertain, and we are committed to pushing the boundaries of creativity and technology. We are seeking an experienced and data-driven Marketing Operations Lead to join our dynamic team. This role will oversee the user acquisition (UA) and monetization functions for our diverse portfolio of 100+ apps and games, ensuring that revenue targets are consistently met or exceeded.

Responsibilities:

  • Develop and execute comprehensive strategies for user acquisition and monetization to meet the company's revenue goals.
  • Collaborate with the Head of Marketing, UA and monetization teams to set and monitor KPIs for UA and monetization performance.
  • Prioritize efforts across the portfolio based on ROI potential, market trends, and product lifecycle.
  • Streamline UA Strategy in collaboration with UA Lead across paid and organic channels, including Google Ads, Meta, TikTok, Applovin, Unity and app store optimization (ASO).
  • Allocate and oversee UA budgets to maximize cost-effectiveness and scalability.
  • Oversee and align experiments to improve CPI and ARPDAU.
  • Regularly monitor, analyse, and report on campaign metrics (CPI, ROAS, LTV, Payback Period) to guide decision-making.
  • Oversee strategies for IAP (In-App Purchases), subscriptions, and ad monetization to maximize ARPU and ARPDAU.
  • Partner with Monetization Lead to optimize ad placements, fill rates, and eCPM.
  • Collaborate with product teams to design and optimize in-game/in-app events, promotions, and offers.
  • Analyse user behaviour to identify and address bottlenecks in the monetization funnel.
  • Drive analytics and measurement projects to improve UA and monetization decision-making.
  • Oversee the selection, implementation, and maintenance of analytics and tracking tools (e.g., Adjust, Adapty, Firebase)
  • Ensure timely delivery of analytics projects, collaborating with data teams and external vendors when necessary.
  • Work closely with product managers, data analysts, creative teams, and engineers to ensure UA and monetization strategies are aligned with product goals.
  • Build, mentor, and manage a high-performing UA and monetization team.
  • Present performance insights and recommendations to senior leadership.
    • 5+ years in mobile marketing operations, UA, or monetization, preferably in a gaming or apps environment.
    • Proven experience managing and scaling teams.
    • Expertise with analytics platforms (e.g., Google Analytics, Adjust, AppsFlyer), A/B testing tools, and dashboards.
    • Deep understanding of ad platforms, ASO, and programmatic advertising.
    • Strong grasp of mobile monetization strategies, including IAP, subscriptions, and ad mediation networks.
    • Strong organizational and prioritization skills with a history of managing complex projects across multiple stakeholders.
    • Excellent written and verbal communication skills to effectively convey strategies, insights, and recommendations.
      • Competitive Salary
      • Family Health Insurance
      • Paid Time Off
      • Work-Life Balance
      • Daily lunch
      • In-house Gym
      #J-18808-Ljbffr

  • Marketing Operations Lead

    1 week ago

    Rawalpindi Cantonment, Pakistan beBee Careers Full time

    Job Title: Marketing Operations LeadThe Marketing Operations Lead will work closely with the VP Business Development to develop and implement marketing strategies that drive business growth. Key responsibilities include:Marketing Strategy: Assist in developing and implementing marketing strategies to meet business objectives.Proposal Development: Prepare...

  • Marketing Manager

    4 days ago

    Rawalpindi Cantonment, Pakistan DMT - Digital Marketing & Training Full time

    Marketing Manager DMT - Digital Marketing & Training, Pakistan Responsibilities:Managing all marketing for the company and activities within the marketing department.Developing the marketing strategy for the company in line with company objectives.Coordinating marketing campaigns with sales activities.Overseeing the company's marketing budget.Creation and...

  • Sales Operations Lead

    2 weeks ago

    Rawalpindi Cantonment, Pakistan beBee Careers Full time

    Job DescriptionWe are seeking a highly motivated Sales Operations Lead to oversee the daily operations of our sales office.This role is crucial in maintaining efficient and effective operations, ensuring customer satisfaction, and optimizing productivity.

  • Operations Lead

    2 weeks ago

    Rawalpindi Cantonment, Pakistan beBee Careers Full time

    Sales and Marketing Team Leader WantedWe are seeking a skilled and results-driven individual to join our sales and marketing team as a team leader.The ideal candidate will have a proven track record of success in team management, target achievement, and effective communication.Responsibilities include:Leading and motivating a team of sales...

  • Senior Operations Lead

    2 weeks ago

    Rawalpindi Cantonment, Pakistan beBee Careers Full time

    A company is expanding its operations in Pakistan and requires a seasoned Operations Manager to lead its call center team. The ideal candidate will have strong leadership, communication skills, and experience managing teams.Key Responsibilities:Lead and manage a team of call center agents to achieve performance targets.Oversee lead generation campaigns and...

  • Director of Marketing Operations

    1 week ago

    Rawalpindi Cantonment, Pakistan beBee Careers Full time

    Job DetailsThis is a challenging role that requires a skilled marketing professional to lead our marketing efforts. The successful candidate will have a strong understanding of marketing principles and practices.Main Responsibilities:Develop and execute marketing campaignsManage marketing budgetsMaintain marketing databasesRequired Skills:Strong IT...

  • Clinical Operations Team Lead

    2 weeks ago

    Rawalpindi Cantonment, Pakistan beBee Careers Full time

    Job SummaryWe are seeking a highly skilled and motivated individual to join our clinical operations team. As a Clinical Operations Team Lead, you will be responsible for overseeing the credentialing and enrollment process, ensuring compliance with regulatory requirements, and driving business growth.Key Responsibilities:Develop and implement processes to...

  • Performance Marketing Lead

    2 weeks ago

    Rawalpindi Cantonment, Pakistan beBee Careers Full time

    Performance Marketing LeadJob Role:We are seeking a highly motivated Performance Marketing Lead to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective performance marketing strategies to drive business growth.Main Accountabilities:Develop and execute high-performing paid advertising...

  • Content Marketing Lead

    2 weeks ago

    Rawalpindi Cantonment, Pakistan beBee Careers Full time

    Job Title: Content Marketing LeadWe are seeking a highly skilled and innovative marketer to join our team as a Content Marketing Lead. This role is responsible for developing and executing a content marketing strategy that fuels growth.About the Role:You will be responsible for creating compelling content that showcases our brand voice and drives brand...

  • Operations Team Lead Position

    2 weeks ago

    Rawalpindi Cantonment, Pakistan beBee Careers Full time

    Job OverviewWe are seeking an experienced Operations Team Lead to oversee the Operations Department. This role encompasses Data Warehouse, VPNs, and Software APIs developed using VC++ for IVR (Interactive Voice Response).Key Responsibilities:Lead a team of professionals in managing real-time software development.Required Skills and Qualifications:Strong...