Senior Digital Marketing Specialist

3 days ago


Lahore, Punjab, Pakistan Quaid Ventures Full time

We are seeking a seasoned SEO/SEM expert to oversee all search engine optimization and marketing activities at Quaid Ventures.

This individual will be responsible for managing SEO initiatives such as content strategy, link building, and keyword research to enhance rankings across major search networks.

Key Responsibilities
  1. Manage SEO initiatives, including content strategy, link building, and keyword research to improve search engine rankings.
  2. Oversee SEM campaigns on Google, Yahoo, and Bing to maximize return on investment (ROI).
  3. Track, report, and analyze website analytics and PPC initiatives and campaigns.
  4. Optimize copy and landing pages for search engine marketing.
  5. Conduct ongoing keyword discovery, expansion, and optimization.
  6. Research and implement search engine optimization recommendations.
  7. Analyze competitor advertising links.
  8. Develop and implement a link building strategy.
  9. Collaborate with the development team to ensure SEO best practices are implemented on newly developed code.
  10. Work with editorial and marketing teams to drive SEO in content creation and content programming.
Requirements and Skills
  1. Excellent communication and reporting skills.
  2. Proven experience in SEO.
  3. Proven experience in SEM, managing PPC campaigns across Google, Yahoo, and Bing.
  4. Sound understanding of performance marketing, conversion, and online customer acquisition.
  5. In-depth experience with website analytics tools (e.g., Google Analytics).
  6. Experience with bid management tools (e.g., Click Equations).
  7. Experience with A/B and multivariate experiments.
  8. Working knowledge of HTML, CSS, and JavaScript development constraints.
  9. Knowledge of ranking factors and search engine algorithms.
  10. Up-to-date with the latest trends and best practices in SEO and SEM.

Quaid Ventures offers a competitive salary range and a full-time position.



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