Marketing Strategy Expert

7 days ago


Karachi, Sindh, Pakistan beBee Careers Full time

**Digital Marketing Specialist**

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As a Digital Marketing Specialist, you will play a crucial role in developing and executing comprehensive digital marketing strategies to drive engagement, increase brand awareness, and boost conversions across various platforms.

Key Responsibilities:
  1. Plan, execute, and optimize paid ad campaigns on Meta (Facebook/Instagram), Amazon PPC, and other e-commerce platforms. Set up and monitor A/B tests, custom audiences, and retargeting campaigns. Analyze performance metrics and ROI to improve campaign effectiveness.

  2. Create social media graphics, banners, reels, and short-form videos on demand. Collaborate with design tools (e.g., Canva, Adobe Suite) to produce high-quality content. Ensure brand consistency in visuals and messaging.

  3. Manage digital campaigns across e-commerce platforms such as Amazon, Walmart, and Temu. Optimize product listings and ad placements to increase visibility and conversion.

  4. Track key KPIs (CTR, CPC, ROAS, etc.) and prepare weekly/monthly reports. Identify trends and insights, and optimize performance accordingly.

**Requirements:**

  • A minimum of 1–3 years of experience in digital marketing, with a focus on paid media and social media.
  • Proven experience with Meta Ads Manager, Amazon Seller Central, and PPC platforms.
  • Strong content creation skills – both design (images, banners) and video editing.
  • Excellent understanding of SEO/SEM, conversion tracking, and analytics tools (Google Analytics, Meta Insights).
  • Proficiency with tools like Canva, Adobe Photoshop/Illustrator, or video editors.
**Seniority Level:**
  • Entry-level
**Employment Type:**
  • Full-time
**Job Function:**
  • Marketing and Sales
**Industries:**
  • Personal Care Product Manufacturing


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