Brand Ambassador

4 days ago

Saddar Town, Pakistan beBeeBrandLeader Full time 9,000,000 - 12,000,000
Brand Leader

The Brand Leader plays a vital role in ensuring the brand remains relevant to consumers, aligning with our strategic vision. This involves collaborating with various teams to drive business goals.

Key Responsibilities

• Develops and implements brand strategies to support overall business objectives.
• Engages and inspires stakeholders around the brand vision, position, and strategies, ensuring clarity in implementation across functional areas.
• Participates in brand strategy discussions, setting consumer targets, and developing new products through cross-functional teams.
• Analyzes historical new product launches, reports on vitality rates, and identifies future growth opportunities based on consumer trends and market information.
• Drives consumer understanding and insights, defining prime prospect needs, attitudes, and values for stronger brand experiences.
• Conducts market, consumer, and competitive analysis to support brand pricing and price management on existing items.
• Develops actionable KPIs for pricing, pack strategies, improved margin mix, trade spending plans, and distribution goals.
• Conducts periodic reviews of the brand, competitive, category, customer, and consumer trends to enhance brand equity and marketplace performance.
• Provides consumer, category, and brand information to support channel marketing and sales in category management and sales presentations.
• Reviews channel and customer-specific point of purchase trade plans and provides feedback on consistency with marketing plans.
• Analyzes current performance, trends, market conditions, and contributing factors to recommend revenue goals for the upcoming year.
• Leads and collaborates with research and engineering to develop innovation platform pathways, product innovation, and renovation.

Requirements

• Experience in a similar field is essential.
• Superior organizational, coordination, and multitasking abilities are required.
• Excellent time management skills are necessary to fulfill obligations without delays.
• Proficiency in communication, suggestion, negotiation, and explanation is crucial.
• Ability to train juniors in quality inspection and analysis techniques.

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