Webstore Growth Strategist
2 days ago
We are seeking a seasoned Senior E-Commerce Marketing Manager to lead our e-commerce department at SoftSandila, Pakistan. As a key leader, you will be responsible for driving online sales growth, profitability, and customer satisfaction through strategic planning and execution.
Key Accountabilities:
- Develop and execute comprehensive e-commerce strategies to drive online sales growth and profitability.
- Implement webstore strategies to increase traffic, engagement, and conversion rates.
- Analyze sales volumes, margin percentage, and other KPIs on a weekly basis to inform decision-making.
- Evaluate the current strategic direction of our e-commerce channel and recommend improvements.
- Ensure overall profitability and sales revenue targets are met for all e-commerce channels.
- Maintain optimal stock levels and pricing to meet customer needs and preferences.
- Ensure accurate data and up-to-date information across all webstore platforms.
- Provide feedback to marketing, sales, logistics, and vendors on webstore performance.
- Develop promotional direction and pricing recommendations for the webstore.
- Maintain and update the online marketing plan for the webstore regularly.
- Proven track record of increasing sales with a minimum of 1-2 years of experience in a similar role.
- Excellent leadership and organizational skills, attention to detail, and ability to multitask.
- Experience with SEO, pay-per-click advertising, and e-commerce platforms is a plus.
- Familiarity with consumer product experience in an e-commerce environment is essential.
- Strong knowledge of business mathematics and terminology, excellent verbal and written communication skills, and strong listening and presentation skills.
- A basic understanding of the channel distribution sales model is a plus.
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