Visual Branding Specialist

8 hours ago

Islamabad, Islamabad, Pakistan beBeeDesigner Full time
Visual Design Expertise

APIMatic’s Visual Designer will own and elevate the company’s brand identity across all touchpoints. This role is ideal for someone passionate about modern, minimalist design and experienced in product branding, digital marketing, and print media.

The ideal candidate will have a strong portfolio demonstrating expertise in modern minimalist design, product branding, and multi-channel campaigns, including examples of animations and edited videos. They will be proficient in industry-standard design tools (Adobe Creative Suite, Figma, Sketch, or similar) and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar). Experience with motion graphics and animation tools is also a plus.

The Visual Designer will collaborate closely with product, marketing, and leadership teams to ensure a cohesive, impactful, and dynamic visual presence for APIMatic, both online and offline. Key responsibilities include leading the design and execution of visual assets for branding, social media, advertisements, product launches, and print collateral, as well as developing and maintaining APIMatic's visual brand guidelines.

Other key tasks include collaborating with product and marketing teams to deliver compelling graphics, illustrations, and layouts for web, email, and events, designing product branding assets, creating engaging content for social media, producing and editing short-form videos for social media, marketing campaigns, and product launches, and overseeing the production of print materials (brochures, posters, event banners).

Requirements include 3+ years of professional experience in visual design, branding, or a related field, preferably in a product-driven or SaaS environment, a solid understanding of typography, colour theory, composition, and design principles, and exceptional communication, collaboration, and project management skills.

Benefits and Perks

This role offers the opportunity to lead a team working on a world-class product with global outreach, exposure in dealing with customers across the globe, opportunities to travel the world and carry thought leadership in the industry, a fun team to work with in a startup environment, and medical coverage.

Responsibilities:
  • Lead the design and execution of visual assets for branding, social media, advertisements, product launches, and print collateral
  • Develop and maintain APIMatic's visual brand guidelines, ensuring consistency across all channels and materials
  • Collaborate with product and marketing teams to deliver compelling graphics, illustrations, and layouts for web, email, and events
  • Design product branding assets, including packaging, product visuals, and launch materials, with a focus on modern minimalism
  • Create engaging content for social media, driving brand awareness and user engagement
  • Produce and edit short-form videos for social media, marketing campaigns, and product launches
  • Develop basic animations and motion graphics to enhance visual storytelling across digital platforms
  • Oversee the production of print materials (brochures, posters, event banners) and coordinate with vendors as needed
  • Maintain a library of video and animation assets, ensuring they are organised and accessible
  • Stay current with design and multimedia trends, tools, and best practices, advocating for continuous improvement and innovation
  • Contribute to other creative projects (photography, video, motion graphics) as per skillset
  • Promote a culture of design excellence and brand stewardship within the organisation

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