Executive Brand

3 weeks ago

Islamabad, Islamabad, Pakistan PTCLal Full time

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HR Professional || PTCL Group || Ufone || Talent Acquisition || Employer Branding || Organizational Development

ARE YOU READY TO RISE WITH PTCL GROUP

With our unwavering #ReadyToRise mindset, we have been recognized as an award-winning BEST PLACE TO WORK in the Telecom and Technology sector in Pakistan.

We are not just industry leaders; we are redefining excellence with groundbreaking solutions. PTCL Group stands out in the technology industry with its commitment to high-end innovation and leading the way in delivering integrated ICT and Cellular Network services in Pakistan, all rooted in our journey of Culture Transformation & Change Management.

PTCL Group actively cultivates an inclusive & diverse culture that values and uplifts every individual, regardless of their gender, social background, religion, belief, or disability.

PTCL Group Vision & Values:

With a clear vision to become the largest technology player and the national champion driving the digital transformation of Pakistan, PTCL Group is guided by a set of our unified core values:

  • Be Resilient
  • Think Big
  • Win Every Battle
  • Value Success

IN THIS ROLE YOU WILL

To strategically develop and execute brand-aligned content that enhances brand equity, drives customer engagement, and supports business growth across digital platforms. The role ensures consistent brand storytelling, optimizes content performance through data insights, and aligns all content initiatives with the overall marketing and brand strategy.

HOW CAN YOU EXPRESS YOUR TALENT

  • Brand Stewardship ensuring consistency of brand tone, visuals and messaging across all touchpoints.
  • Agency management from brief sharing to creative planning.
  • Assist and liase with cross-functional teams including product, media, CX etc for integrated campaigns in executing 360 campaigns.
  • Coordinate with Research teams for BHT learnings, NPS action points and job-based research.
  • Test and optimize content formats, messaging and creatives based on performance insights.
  • Align content calendars with marketing campaigns, product launches and brand moments.

WHAT YOU NEED TO BE SUCCESSFUL

Qualification

  • Business Administration, Media Sciences

Experience:

  • Campaign Development
  • Brand Strategy
  • Digital Marketing

PTCL Group's family-centric policies, offering 6-month maternity and 30-day paternity leave, along with a hybrid work model, redefine the workplace for a balanced and fulfilling career.

#ExpressYourTalent #ReadyToRise #TayyarHo

Seniority level
  • Seniority levelNot Applicable
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing
  • IndustriesTelecommunications

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