Head of Global Digital Strategy

7 hours ago


Lahore, Punjab, Pakistan Citi Pharma Full time
Citi Pharma: Enhancing Brand Awareness

The Head of Digital Marketing for our Nutra Division will spearhead the development and execution of comprehensive digital strategies across multiple countries, focusing on enhancing brand awareness, driving customer engagement, and boosting sales.

About the Role:
  • Strategic Planning: Drive the development and implementation of digital marketing strategies to support the launch and growth of vitamins and supplements across multiple countries.
  • Team Leadership: Foster a collaborative and innovative work environment, guiding and mentoring a team of graphic designers and digital marketers.
  • Campaign Management: Plan, oversee, and optimize multi-channel digital campaigns, leveraging platforms like TikTok, YouTube, Reddit, Meta Ads, and others to achieve marketing goals.
  • Content Oversight: Ensure consistency and high quality by providing direction to graphic designers and content creators to produce materials aligned with brand messaging.
  • Ai Integration: Leverage AI tools to enhance the effectiveness of marketing campaigns, drive personalization, and improve campaign efficiency.
  • Collaboration: Work directly with a Specialist to optimize ad campaigns, manage paid advertising, and monitor performance metrics.
  • Social Media Management: Oversee and manage all brand social media handles, ensuring consistent engagement and growth across platforms.
  • Basic SEO Knowledge: Guide the team in enhancing organic search performance by understanding SEO principles.
  • Market Research: Stay updated on industry trends, competitor activities, and emerging digital tools to inform strategic decisions.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent.
  • Experience in a digital marketing role, preferably within the vitamins, supplements, nutraceutical, or health and wellness industry.
  • Knowledge of digital marketing channels and tools, including SEO, SEM, social media platforms, email marketing, and data analytics.
  • Strong leadership skills with a history of successfully guiding creative teams.
  • Proficiency in AI applications for digital marketing and campaign development.
  • Basic understanding of advertising on platforms like Meta, TikTok, YouTube, and Reddit.
  • Excellent communication and interpersonal skills.
  • Creativity and a passion for developing innovative marketing campaigns.
  • Familiarity with regulatory compliance in the health and wellness sector is a plus.


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