Senior Digital Marketing Specialist

3 days ago

Rawalpindi Cantonment, Pakistan beBeeDigitalMarketing Full time 6,000,000 - 8,500,000
Digital Media Marketing Expert

Develop and implement a comprehensive digital marketing strategy to drive maximum ROI in paid advertising campaigns. Conduct thorough analysis of data and results to identify trends and insights, and adjust the strategy accordingly.

Key Responsibilities:

  • Execute tests, collect and analyze data, and report results to achieve optimal campaign performance.
  • Prepare detailed strategy reports highlighting key findings and recommendations.
  • Create compelling copy to convert visitors into customers.
  • Monitor and optimize website analytics and PPC initiatives for improved performance.
  • Analyze competitor advertising efforts and develop strategies to outperform them.
  • Design and execute link building strategies to boost online presence.
  • Pursue ongoing keyword discovery, expansion, and optimization.
  • Research and implement SEO recommendations to improve online visibility.

Eligibility Criteria:

  • Minimum 4 years of experience in digital marketing.
  • Ability to energize and inspire internal teams about the importance of digital opportunities.
  • Stay up-to-date with the latest trends and changes in UI/UX, SEO, paid media, and inbound marketing.
  • Proven skills in identifying digital opportunities.
  • Experience defining content KPIs and measurement.
  • Deep understanding of how digital content moves through today's media landscape and define relevant strategies.
  • Proficiency in English and basic proficiency in SEO knowledge and social media marketing.
  • Ability to manage multiple projects, set stakeholder expectations, work individually, and collaborate across teams.

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