Director of Supply-Side Network Growth

7 days ago


Karachi, Sindh, Pakistan Aylab Full time
Key Responsibilities
  • Build and lead a user acquisition team in Pakistan, proving a repeatable model before expanding to MENA.
  • Develop and execute offline growth strategies, including partnerships, referral networks, and agent-based sales.
  • Solve the cold start problem by designing acquisition models that work without relying on paid ads or traditional digital marketing.
  • Establish strong local partnerships with retailers, agents, community organizations, and financial service providers.
  • Optimize retention and engagement by providing input on Aylab Pass evolution.

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