Head - Offline User Acquisition

3 weeks ago


Karachi, Sindh, Pakistan Aylab Full time
Head - Offline User Acquisition

Aylab is looking for a high-impact, self-starter to build and scale our offline user acquisition ecosystem — starting in Pakistan and expanding across MENA & SEA. This is a super 0-to-1 role that requires on-the-ground execution, strategic partnerships, and community-driven strategies to acquire real, verified users for online financial platforms like crypto exchanges and trading apps.

If you have experience in scaling supply-side networks (e.g., driver acquisition, merchant onboarding, agent networks) or building high-touch, offline customer acquisition models, we'd love to speak with you

What You'll Do:

  1. Build & Lead a User Acquisition Team – Hire and manage a 3-4 person team in Pakistan, proving a repeatable model before expanding to MENA.
  2. Develop & Execute Offline Growth Strategies – Leverage partnerships, referral networks, agents, influencers, and grassroots efforts to acquire high-quality users.
  3. Solve the Cold Start Problem – Design acquisition models that work without relying on paid ads or traditional digital marketing.
  4. Establish Strong Local Partnerships – Work with retailers, agents, community organizations, and financial service providers to create scalable user funnels.
  5. Optimise Retention & Engagement – Provide input on how Aylab Pass should evolve to keep users engaged long-term.
  6. Expand City by City – Start in Pakistan, validate the approach, and scale across multiple cities and MENA countries.
  7. Build from 0 to 1 & Scale the Playbook – Own the full acquisition lifecycle: set up a team, drive both on-ground and online user onboarding, optimise retention, and replicate success in new markets.

Who You Are:

  1. Proven Experience in Supply-Side or Network Growth – You've built and scaled driver networks, merchant onboarding, agent-based sales, or similar user growth models.
  2. Self-Starter with a Bias for Action – You can identify opportunities, execute quickly, and drive results with little to no hand-holding.
  3. Expert in Offline Acquisition – You understand how to acquire and convert users through offline channels, partnerships, and field strategies.
  4. Strong Leadership & Execution Skills – You can build, lead, and scale teams while keeping an eye on execution.
  5. Data-Driven & Strategic – You can measure, iterate, and optimise growth strategies to improve conversion and retention.
  6. Experience in High-Growth Sectors – Background in mobility (Uber, Careem, inDrive), logistics, fintech, web3, payments, e-commerce, or similar fields is a plus.

Why Join Us?

  1. Lead a high-impact, high-growth initiative from day one.
  2. Expand beyond Pakistan into MENA and shape a regional growth strategy.
  3. Work in a fast-moving Web3/Fintech ecosystem at the intersection of growth, innovation, and partnerships.

Interested? Reach out to us today at meeran@aylab.io or Refer Someone

If this sounds like you—or if you know someone who would be a perfect fit—drop us a message or apply directly. Let's build something game-changing together

Seniority level
  • Director
Employment type
  • Full-time
Job function
  • Business Development and Sales
  • Industries: Blockchain Services
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